It’s unlikely we’ll see a repeat of Rihanna’s crotch-grabbing shockers. Roc Nation has scored big since taking over the Super Bowl halftime show nearly five years ago this year’s performance featuring Rihanna drew nearly 120 million viewers. The stage is to project from the third floor of the soon-to-open Tempo by Hilton Hotel, a 46-story tower at the southeast corner of Seventh Avenue and West 47th Street. Its most visible presence, starting next year, will be on a 4,000 square-foot, open-air stage overlooking Father Duffy Square, the Red Steps and the TKTS booth.
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But Roc Nation can bring to the Bowtie something it never had - a professionally produced, scheduled series of acts at a single outdoor location, drawing on Roc’s unparalleled roster of artists. Today, Times Square strollers bump into live bands, podcasts and broadcasts, mass yoga classes, goofy and impromptu performance art and of course “desnudas” and the Naked Cowboy. Jay-Z’s arrival might arrest this descent. Although crime is nowhere near the levels of the creepy 1970s and 1980s, theater owners, restaurateurs and real estate company SL Green, which hopes to launch a casino at 1515 Broadway, say that the uptick needs to be reversed. A ping-pong parlor is “replacing” Caroline’s comedy club. Gamma-Keystone via Getty Imagesīut things ain’t what they were 10 years ago. Times Square in the 1970s was a sex and drug filled no-mans-land brought back to life by pro-business mayors and entertainment giants like Disney. Last week’s 262,000 daily visitors were only 17 percent fewer than in 2019 and 196 percent more than in 2021. Times Square Alliance president Tom Harris called the trend “peaks and valleys” but mostly upward. True, the district has reclaimed most of its on-foot juice since its pandemic “ghost town” days. Times Square is at a look-both-ways crossroads as crime ticks up and quality stores and office tenants leave. More plausible is the continued backsliding into a tacky scene dominated by fast food, predatory cartoon characters and cannabis outlets. A return to the “bad old days” when muggers and pimps ruled the Bowtie before Rudy Giuliani and Disney restored the dream is equally unlikely. Nothing can bring back the bright-lights energy of Times Square’s golden era of Frank Sinatra at the Paramount and the World War II victory celebrations. TSX is betting on Roc Nation’s unrivaled access to quality entertainment with mass appeal will help solidify Times Square’s status as an entertainment destination while also proving profitable. Whether for the better depends on Roc Nation’s commitment to booking talent with mass, kid-friendly appeal - and to better policing across Times Square. Jay-Z’s superstar acts and the crowds they’ll draw are guaranteed to change the chemistry of Midtown’s street scene. And its Times Square invasion might be just as transformative.
The billionaire rapper and entrepreneur’s Roc Nation, which recently made deals to plant its flag at two Times Square locations, might be our best hope to arrest a slow but visible decline in Time Square’s fortunes.Įntertainment juggernaut Roc Nation made the Super Bowl halftime show more electrifying since it took it over four years ago. Let’s hope so, because the “Crossroads of the World” needs new blood. It was plaza-paved in the Aughts and Elmo-colonized ever since. Times Square was Disney-fied in the 1990s. Why New York City needs 'organic' gentrificationĪnnual REBNY gala will return to gathering in 'dead of winter' in 2024
Marc Jacobs in talks to open new flagship store at 645 Fifth Ave as Midtown continues comebackĬitadel presses pause on 280 Park Avenue despite hiring spree NYC sees some sanity as outdoor furniture encouraging drug use and vagrancy is put on ice
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